Our CEO, Simon Glass, recently attended Axis Innovation’s flagship conference – one of Israel’s most effective startup events for dealmaking. While there he met with Bill Reichert from Pegasus Tech Ventures who ran though his masterclass of trade secrets.

The Masterclass, “Top Ten Secrets Entrepreneurs Need to Know but Investors Don’t Share” helps entrepreneurs step into the mindset of investors, to understand what they’re really looking for.

So, if you think customers buy products, or that investors are only interested in pitches describing big markets, watch the recording to see why these are examples of common misconceptions.